Custom Systems
Lead capture, quoting, and booking sites built so prospects can scope a job, see availability, and book a slot from a phone in under a minute.
Typical first build
KES 150k - 400k
Timeline
4 - 7 weeks
Includes
Discovery, build, launch, and a 30-day post-launch window for adjustments.
Range covers most service businesses projects in this pillar. Final scope and price come out of a planning call.
Common use cases
When this becomes useful for Service Businesses
Service booking and deposit funnel
A trades, agency, or professional firm where leads start a conversation but rarely complete the booking step.
Outcome
Prospects scope the job, see availability, book a slot, and pay a deposit before the first reply.
Quote-request site for project work
A service business that quotes per-project (events, fit-outs, consulting) and loses leads to slow turnaround.
Outcome
Requests arrive with the right context for the team to send a structured quote within hours.
Membership or retainer signup site
A service business offering monthly retainers, packages, or memberships that today are sold over phone and email.
Outcome
Clients pick a plan, sign up, pay, and get onboarded automatically, with renewal handled in the background.
Sound like your situation?
A 30-minute planning call gets you scope, timeline, and a budget range you can act on.
Problems we hear most often from Service Businesses
If any of these sound familiar, this pillar is the right place to start.
Leads start a conversation but never finish booking, so the team chases warm prospects manually
Quote requests arrive without the context the team needs, leading to long back-and-forth before pricing
Calendar coordination happens over phone and email, with no live availability visible to the customer
Deposits and milestone payments are negotiated by message instead of presented as a clear path
What is included
Capabilities for Service Businesses
Lead capture and quote-request forms
Online booking with calendar sync
Service brochure and pricing pages
Deposit and milestone payment links
Workflow example
How it changes for Service Businesses
The useful question is not only what feature gets built - it is what changes in how customers, staff, payments, and records move through the business.
Before
Prospects send vague enquiries, the team asks the same qualification questions, and warm leads cool while waiting for a quote.
Build
We build a structured intake, scope tool, calendar, and deposit flow that runs from a single page.
After
Leads arrive scoped and (often) booked, the team prices the work faster, and conversion on first-touch goes up.
Want a workflow mapped for your business?
We will sketch the before/build/after for your specific operation on the call.
Infrastructure inside this pillar
The rails we wire in when the workflow needs them
Good fit when
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The business gets regular enquiries, orders, bookings, or account requests.
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Customers need to take action on mobile without calling first.
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Payment, WhatsApp, SMS, or email needs to be part of the journey.
Not the best starting point when
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The offer is not clear enough yet to turn into a customer journey.
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You only need a static brochure page with no forms, payments, portal, or workflow.
Example deliveries
What this looks like for Service Businesses
Service-business booking site
Mobile-first lead capture with quote requests, calendar booking, and WhatsApp handoff to the team.
Scoping inputs
What makes planning faster
You do not need perfect documentation before a call. These are the practical details that help us recommend the right starting build and avoid unnecessary scope.
Your main customer actions: enquire, book, order, pay, download, or log in.
Current customer questions and where the team answers them today.
Payment, messaging, CRM, spreadsheet, or email tools that already exist.
A clear owner who can approve copy, flows, and launch decisions.
Buyer questions
Questions that come up from Service Businesses
Can we charge a deposit before a job is confirmed?
Yes. The booking flow can require a deposit via M-PESA or card before the slot is held, with refund rules you control.
Will leads arrive structured enough to quote?
Yes. The intake captures the inputs you need to price (scope, location, budget, timing) so the team is not asking basics back.
What if our team prefers to talk to a lead before quoting?
The flow can stop at qualified-lead and route to a person, instead of producing an automated quote. We design around how the team actually wants to engage.
Where most service businesses operators start
AI + Communication first, then Custom Systems and Operations Systems
Most service businesses start with AI lead triage so first-response is instant and qualified, then add a structured booking and quoting site. Operations tools come once the team is winning more work and needs to track jobs end-to-end.
Industries we know best for this pillar
Built around how operators actually work
Ready to scope a custom systems project?
Where customers find you, decide, and pay. Tell us the bottleneck and we will point at the right scope, timeline, and budget range.
- Free 30-minute planning call
- Scope, timeline, and budget range
- WhatsApp, phone, or email available
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